About Us

About Florence & Mae

Welcome to Florence & Mae.

A world where style doesn’t shout — it whispers.

Where fashion isn’t about attention, but expression.

Florence & Mae was born from a desire to give women something more than clothes. Something that doesn’t just look good, but feels good. We believe in the quiet power of simplicity — in elegance that comes from within. Because true style doesn’t begin with what you wear, but with how you feel.

Our story began with a simple realization: too many women adapt to their clothes, instead of wearing pieces that adapt to them. Too often, fashion speaks in rules — rarely in freedom.

From that idea, Florence & Mae was created.

Not as a brand, but as a space.

A space where every woman can simply be herself.

We listen — to women’s stories, dreams, doubts, and strengths. We don’t design for ideals; we design for moments.

For the mornings when you reach for something soft.

For the afternoons that blend movement, thought, and confidence.

For the evenings when you reconnect with yourself — at home, out, or anywhere in between.

Florence & Mae is for women who refuse to choose between comfort and style.

For those who see beauty in simplicity.

For those who know that elegance doesn’t need to prove itself.

Our collections are crafted with attention — to shape, texture, and flow. To how fabric moves with you, how it feels on the skin, and how every line gives you ease. Every detail is deliberate — not to attract attention, but to complete you.

We’re inspired by the many sides of femininity: soft yet strong, playful yet thoughtful, refined yet free. We observe the world, but follow the heart of those who choose us.

Because for us, style is not a mask — it’s a reflection.

Not armor — but quiet confidence.

And you, just as you are, are the only constant in everything you wear.

We invite you to move at your own rhythm.

To choose what represents you.

Not because you have to — but because you can.

Florence & Mae is with you.

For every version of yourself.

For every day that means something.

Thank you for being here.

You’re the heart behind Florence & Mae.

— The Florence & Mae Team