★★★★★ ★★★★★ 4.7/5 (2,400+ reviews)

Alice | Comfortable Summer Dress

Sale price$49.95 Regular price$250.00
Save 80%
  • Almost sold out!
  • Free shipping with Canada Post
  • 30-day return guarantee
  • Family-owned since 2000 — Celebrating 25 years
Color: Blue
Size: S
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25 YEARS OF FLORENCE & MAE
TODAY ONLY

Sales have exceeded expectations — our anniversary offer ends tonight.

Time left today:

Final pieces available while “ADD TO CART” is still visible.
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Free shipping with Canada Post

Effortless Elegance for Sunny Days

Step into summer with the Alice | Comfortable Summer Dress, a perfect blend of style and ease. Designed for warm days and breezy evenings, this dress offers a flattering fit and a timeless look that makes every occasion feel special.

Why You'll Love the Alice Dress:

  • Light & Breathable: Crafted from an ultra-light fabric that keeps you cool and comfortable all day.

  • Flattering Fit: The cinched waist and V-neckline enhance your silhouette for a graceful and feminine look.

  • Versatile & Stylish: Pair it with sandals for a casual vibe or elevate it with heels for an elegant touch.

  • Charming Summer Print: A playful floral design adds a refreshing and cheerful touch to your wardrobe.

Guarantees:

  • Not satisfied? Money back!
    We stand 100% behind our products, which is why we offer a satisfaction guarantee: if you have received the product, you can easily return it.
  • 24/7 Customer Service
    We help you make the right choice. Our customer service team is available 24/7 to answer all your questions and concerns via email.
  • Free Shipping
    To keep costs as low as possible for you, we offer free shipping on all our products.

25 Years of Florence & Mae – My dream, your story

In the heart of Toronto, our dream began — two women with one vision: Florence & Mae.

Not just another fashion label, but a place where every woman feels seen, valued, and effortlessly beautiful.


For over 25 years, we’ve carefully selected every piece with passion, detail, and timeless elegance. Each design is created by women, for women — to inspire confidence and grace in everyday life.


Today, we celebrate this milestone — one day only, up to 80% off the entire collection.

Our heartfelt thank you for being part of our story. Because without you, Florence & Mae wouldn’t exist.


Our mission remains the same as the day it began: to create style that doesn’t shout, but speaks — softly, elegantly, and sincerely.

Don’t let this moment pass — celebrate with us and find the piece that tells your story. ✨


Florence & Mae — more than fashion. A feeling, a story, a promise.

Customer Reviews

“I was hesitant to order online, but I’m thrilled I did. The cardigan feels soft, elegant, and truly well-made. It’s become my new favourite piece.”

Margaret L.

Calgary, AB – 1 day ago

“My order arrived beautifully packaged and fit perfectly. The quality is impressive — you can feel the care in every stitch.”

Elaine T.

Calgary, AB – 1 day ago

“The material feels lovely on the skin, and the style is timeless. It’s rare to find clothing that looks this good and feels this comfortable.”

Diane R.

Vancouver, BC – 2 days ago

“Everything from the wrapping to the fit was exceptional. You can tell this was made with real attention to detail — worth every penny.”

Patricia S.

Ottawa, ON – 3 days ago

“This sweater is beautiful and easy to wear. It’s warm yet light, and I’ve already received several compliments.”

Carol M.

Halifax, NS – 1 day ago