★★★★★ ★★★★★ 4.7/5 (2,400+ reviews)

Alma | Modern relaxed-fit dress

Sale price$69.95 Regular price$229.95
Save 70%
  • Almost sold out!
  • Free shipping with Canada Post
  • 30-day return guarantee
  • Family-owned since 2000 — Celebrating 25 years
Size: XS
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25 YEARS OF FLORENCE & MAE
TODAY ONLY

Sales have exceeded expectations — our anniversary offer ends tonight.

Time left today:

Final pieces available while “ADD TO CART” is still visible.
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Free shipping with Canada Post

Confidence in every moment

How often does a dress feel either too tight or too plain to truly flatter you? This modern design gives you the freedom to move with ease while still looking effortlessly elegant — perfect for everyday wear or a special occasion where you want to feel polished without trying too hard.

Relaxed, flattering fit – drapes gracefully without clinging

Timeless design – easy to style for both casual and refined looks

Soft, elevated feel – made for all-day comfort with a refined touch

Versatile silhouette – works beautifully for dinners, errands, events, or weekend outings

Modern structure – gently highlights your natural shape

A dress that gives you ease, elegance, and quiet confidence — designed for women who want style that keeps up with them.


Someone around 170 cm tall and 70 kg would typically choose a size L, offering a relaxed, comfortable fit that still feels refined.

Size

Bust (cm)

Sleeve Length (cm)

Length (cm)

XS

96

59

101

S

100

60

102

M

104

61

103

L

110

62

104

XL

116

63

105

2XL

122

64

106

25 Years of Florence & Mae – My dream, your story

In the heart of Toronto, our dream began — two women with one vision: Florence & Mae.

Not just another fashion label, but a place where every woman feels seen, valued, and effortlessly beautiful.


For over 25 years, we’ve carefully selected every piece with passion, detail, and timeless elegance. Each design is created by women, for women — to inspire confidence and grace in everyday life.


Today, we celebrate this milestone — one day only, up to 80% off the entire collection.

Our heartfelt thank you for being part of our story. Because without you, Florence & Mae wouldn’t exist.


Our mission remains the same as the day it began: to create style that doesn’t shout, but speaks — softly, elegantly, and sincerely.

Don’t let this moment pass — celebrate with us and find the piece that tells your story. ✨


Florence & Mae — more than fashion. A feeling, a story, a promise.

Customer Reviews

“I was hesitant to order online, but I’m thrilled I did. The cardigan feels soft, elegant, and truly well-made. It’s become my new favourite piece.”

Margaret L.

Calgary, AB – 1 day ago

“My order arrived beautifully packaged and fit perfectly. The quality is impressive — you can feel the care in every stitch.”

Elaine T.

Calgary, AB – 1 day ago

“The material feels lovely on the skin, and the style is timeless. It’s rare to find clothing that looks this good and feels this comfortable.”

Diane R.

Vancouver, BC – 2 days ago

“Everything from the wrapping to the fit was exceptional. You can tell this was made with real attention to detail — worth every penny.”

Patricia S.

Ottawa, ON – 3 days ago

“This sweater is beautiful and easy to wear. It’s warm yet light, and I’ve already received several compliments.”

Carol M.

Halifax, NS – 1 day ago