★★★★★ ★★★★★ 4.7/5 (2,400+ reviews)

Bethany | Elegant Dress

Sale price$49.95 Regular price$250.00
Save 80%
  • Almost sold out!
  • Free shipping with Canada Post
  • 30-day return guarantee
  • Family-owned since 2000 — Celebrating 25 years
Color: Green
Size: S
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25 YEARS OF FLORENCE & MAE
TODAY ONLY

Sales have exceeded expectations — our anniversary offer ends tonight.

Time left today:

Final pieces available while “ADD TO CART” is still visible.
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Free shipping with Canada Post

Effortlessly Elegant

The Bethany™ | Elegant Dress is the perfect blend of sophistication and comfort, designed to flatter your silhouette with its airy and feminine style. Ideal for any occasion, this dress ensures you look stylish and feel free all day long.

Why you'll love the "Bethany™ | Elegant Dress"

  • Lightweight Design: Enjoy a gentle feel against your skin while allowing for graceful movement.
  • Feminine V-neck: This elegant neckline subtly enhances your décolletage, adding a touch of allure.
  • Flattering Silhouette: The dress creates an elegant, airy shape that moves beautifully with you.
  • Versatile Style: Perfect for sunny days, weddings, or special occasions, making it a must-have addition to your wardrobe.

25 Years of Florence & Mae – My dream, your story

In the heart of Toronto, our dream began — two women with one vision: Florence & Mae.

Not just another fashion label, but a place where every woman feels seen, valued, and effortlessly beautiful.


For over 25 years, we’ve carefully selected every piece with passion, detail, and timeless elegance. Each design is created by women, for women — to inspire confidence and grace in everyday life.


Today, we celebrate this milestone — one day only, up to 80% off the entire collection.

Our heartfelt thank you for being part of our story. Because without you, Florence & Mae wouldn’t exist.


Our mission remains the same as the day it began: to create style that doesn’t shout, but speaks — softly, elegantly, and sincerely.

Don’t let this moment pass — celebrate with us and find the piece that tells your story. ✨


Florence & Mae — more than fashion. A feeling, a story, a promise.

Customer Reviews

Linda R. – Toronto, ON

Great Support

Customer service responded quickly and helped me right away with my question. Very pleasant to talk to.

Susan M. – Vancouver, BC

Fast and Reliable

Very happy with my purchase. The website was easy to use, and customer care responded quickly to my questions.

Patricia L. – Calgary, AB

Unique and Modern Style

I really love the product design — it stands out and feels different from anything else I’ve seen.

Ingrid

Ingrid M. – Montréal, QC

I had to wait a few extra days for my package, but it was absolutely worth it — the product was just as I’d hoped.

Barbara H. – Edmonton, AB

Easy Shopping Process

Fast and smooth! Everything went seamlessly from adding to cart to checkout.