Elowen | Soft refined jacket
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Almost sold out!
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Free shipping with Canada Post
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30-day return guarantee
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Family-owned since 2000 — Celebrating 25 years
TODAY ONLY
Sales have exceeded expectations — our anniversary offer ends tonight.
Time left today:
Final pieces available while “ADD TO CART” is still visible.
Soft refined jacket
How often does a winter jacket feel bulky the moment you slip it on? Especially when you want to stay warm and maintain a sense of quiet elegance. This jacket solves that frustration by giving you gentle warmth in a design that feels light, feminine and reassuring — the kind of piece you reach for on early-morning errands, calm winter walks, or polished city outings.
✔ Lightweight warmth – an insulating design that keeps you comfortably warm without ever feeling heavy
✔ Flattering silhouette – a hip-length cut that smooths the figure and creates a graceful, confident line
✔ Effortless elegance – a refined high collar and protective hood that elevate your look while keeping out the cold
✔ Versatile for everyday life – ideal for winter strolls, weekend breaks, or your daily routine when you want to feel put-together without effort
✔ A jacket that supports a sense of comfort, poise and quiet sophistication — perfectly suited to a mature, confident woman
💡 Example: If you’re around 170 cm tall and weigh 68 kg, we recommend size L for a comfortable fit with enough room to wear a sweater underneath.
25 Years of Florence & Mae – My dream, your story
In the heart of Toronto, our dream began — two women with one vision: Florence & Mae.
Not just another fashion label, but a place where every woman feels seen, valued, and effortlessly beautiful.
For over 25 years, we’ve carefully selected every piece with passion, detail, and timeless elegance. Each design is created by women, for women — to inspire confidence and grace in everyday life.
✨ Today, we celebrate this milestone — one day only, up to 80% off the entire collection.
Our heartfelt thank you for being part of our story. Because without you, Florence & Mae wouldn’t exist.
Our mission remains the same as the day it began: to create style that doesn’t shout, but speaks — softly, elegantly, and sincerely.
Don’t let this moment pass — celebrate with us and find the piece that tells your story. ✨
Florence & Mae — more than fashion. A feeling, a story, a promise.
Customer Reviews
“I was hesitant to order online, but I’m thrilled I did. The cardigan feels soft, elegant, and truly well-made. It’s become my new favourite piece.”
Calgary, AB – 1 day ago
“My order arrived beautifully packaged and fit perfectly. The quality is impressive — you can feel the care in every stitch.”
Calgary, AB – 1 day ago
“The material feels lovely on the skin, and the style is timeless. It’s rare to find clothing that looks this good and feels this comfortable.”
Vancouver, BC – 2 days ago
“Everything from the wrapping to the fit was exceptional. You can tell this was made with real attention to detail — worth every penny.”
Ottawa, ON – 3 days ago
“This sweater is beautiful and easy to wear. It’s warm yet light, and I’ve already received several compliments.”
Halifax, NS – 1 day ago