Roseanna | Comfortable Midi Dress
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Almost sold out!
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Free shipping with Canada Post
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30-day return guarantee
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Family-owned since 2000 — Celebrating 25 years
TODAY ONLY
Sales have exceeded expectations — our anniversary offer ends tonight.
Time left today:
Final pieces available while “ADD TO CART” is still visible.
Transform your style with the Roseanna Comfortable Midi Dress, where elegance meets everyday comfort for the modern woman.
- Subtle heart-shaped neckline – Beautifully highlights the upper body, adding a touch of charm and elegance.
- Flowy silhouette – The slightly flared skirt drapes softly on the figure without clinging to the stomach or hips.
- Universal midi length – Stylish, timeless, and suitable for both everyday wear and special occasions.
- Effortless versatility – Perfect for summer outings or casual gatherings, making it your go-to dress for any occasion.
25 Years of Florence & Mae – My dream, your story
In the heart of Toronto, our dream began — two women with one vision: Florence & Mae.
Not just another fashion label, but a place where every woman feels seen, valued, and effortlessly beautiful.
For over 25 years, we’ve carefully selected every piece with passion, detail, and timeless elegance. Each design is created by women, for women — to inspire confidence and grace in everyday life.
✨ Today, we celebrate this milestone — one day only, up to 80% off the entire collection.
Our heartfelt thank you for being part of our story. Because without you, Florence & Mae wouldn’t exist.
Our mission remains the same as the day it began: to create style that doesn’t shout, but speaks — softly, elegantly, and sincerely.
Don’t let this moment pass — celebrate with us and find the piece that tells your story. ✨
Florence & Mae — more than fashion. A feeling, a story, a promise.
Customer Reviews
“I was hesitant to order online, but I’m thrilled I did. The cardigan feels soft, elegant, and truly well-made. It’s become my new favourite piece.”
Calgary, AB – 1 day ago
“My order arrived beautifully packaged and fit perfectly. The quality is impressive — you can feel the care in every stitch.”
Calgary, AB – 1 day ago
“The material feels lovely on the skin, and the style is timeless. It’s rare to find clothing that looks this good and feels this comfortable.”
Vancouver, BC – 2 days ago
“Everything from the wrapping to the fit was exceptional. You can tell this was made with real attention to detail — worth every penny.”
Ottawa, ON – 3 days ago
“This sweater is beautiful and easy to wear. It’s warm yet light, and I’ve already received several compliments.”
Halifax, NS – 1 day ago